Usage of Social Media has increased and we keep posting personal details without realising the Risk. Take out a few minutes to see this video and do not forget to share with youngster on Cyber crime. Content Credit to the Original Creator AITI (this is just for awareness)
Global investment firm Carlyle (NASDAQ: CG) today announced the appointment of Sharda Cherwoo, retired Ernst & Young LLP (“EY”) senior partner, to serve as an independent director of its Board of Directors and a member of the Audit Committee of the Board, effective June 1, 2023. With this appointment, Carlyle’s Board of Directors will comprise 13 members. Ms. Cherwoo spent her entire, nearly 40-year career at Ernst & Young (EY), with a specialized industry focus on private equity, financial services, health care, and emerging disruptive technologies, across diverse industries. Most recently, she served as EY’s Americas Intelligent Automation Leader and Partner, a role in which she spearheaded and founded the company’s intelligent automation strategy focused on robotic process automation (RPA) and AI, leading to talent development and transformation. She led and built a billion-dollar, market-leading digital transformation business, and worked with global clients and teams across diverse industries in more than 20 countries. During her EY tenure, Ms. Cherwoo also served as a Senior Advisory Partner in EY’s Private Equity practice group, since 2009 and served financial services clients as a Global Client Service Partner and Global Tax Account Leader, since 1991. From 2001 to 2004, Ms. Cherwoo served as the founding Chief Executive Officer of EY’s Global Shared Services operations in Bangalore, India, which was EY’s first global offshoring center for client-facing operations. Harvey Schwartz, Chief Executive Officer of Carlyle, said, “I am pleased to welcome Sharda to the Carlyle Board of Directors and look forward to her contributions given her global experience, strategic skillset, and diverse perspectives. Her background leading and building businesses combined with her digital transformation acumen will benefit Carlyle as we continue to drive our next phase of growth and deliver long-term value for our shareholders, investors, and all stakeholders.” Carlyle Co-Founders and Co-Chairmen of the Board of Directors, Bill Conway and David Rubenstein, added, “We are delighted that Sharda will join the Board as an independent director, and we are confident she will be a tremendous asset to Carlyle given her leadership experience and reputation as an innovative thinker and collaborative partner.” Lawton Fitt, Lead Independent Director, said, “On behalf of the Board, we are thrilled that Sharda will join as an independent director. Sharda brings critical knowledge and expertise relevant to Carlyle that will help the firm continue to create value in the years ahead.” Sharda Cherwoo said, “The strength of Carlyle’s brand is widely known throughout the market. I am looking forward to joining the Board and bringing diverse perspectives during such a pivotal moment for the firm’s growth and transformation.” Ms. Cherwoo currently serves on the board of World Fuel Services Corporation and is a former board member of Doma Holdings Inc. and World Quantum Growth Acquisition Corporation. In addition, Ms. Cherwoo has been a member of the Advisory Board of Land O’Lakes Inc. since 2020, a Board Director of Tax Analysts since 2020, a board member of the National Association of Corporate Directors – New York Chapter since 2021, and a member of the Board of Trustees of International House of York since 2008. Ms. Cherwoo is a Certified Public Accountant and holds a B.Sc. in Accounting as Valedictorian from Sacred Heart University in Fairfield, Connecticut. Ms. Cherwoo has also attended Executive Education programs at Harvard Business School for Strategic Leadership for EY Partners and at Northwestern University, Kellogg School of Management. News Credit : https://www.globenewswire.com/news-release
Ever heard of one of the most expensive and extravagant ingredients that grows in the wild? No, not the apricot-hued stigma of a flower, Saffron. We’re talking about the fruiting body of a fungus, which grows in the absolute wild; Morels, fondly known amongst the locals in Kashmir as ‘Kanngitch’ or Gucchi. Like caviars speak of the luxury in French dining, Morels signify the lush status of the Himalayas. These are served in Pulavs or on their own in gravies like Yakhni or Roganjosh. The soft, spongy mushroom is a symbol of social status when served at weddings. A stunning fact about Morels is that they can’t be cultivated by human hands because the only means to grow these is a moist cold climate in dense forests of the Himalayas, mostly in Kashmir, Himachal Pradesh and Uttarakhand. Morels grow in the wild under oaks, pines and other coniferous trees. Morels are also termed as ‘the herald of summer’ by many chefs and cooks as these grow in the spring season. These are foraged by the locals who start early morning and keep searching till the evening. It is this effort which goes into collecting Morels and the natural production which makes them the most expensive fungus in the world. The price ranges from ₹20,000 to 40,000 per Kg. Fresh Morels are available in the month of March, April and May and later, in the dried form. The honeycomb pits and ridges on the cap and hollow inside are the features which distinguish this fungus from others. These are available in different sizes and colours, varying from black, brown and yellow to cream. The texture is soft and delicate with a hint of meaty-ness. The odour and flavour of Morels is simple and well-defined. Morels have a taste of their own – woodsy, nutty, earthy and umami. The aroma whereas, can’t be penned down or narrated. With lots of health benefits like being anti-oxidant, anti-inflammatory and high in Vitamin D, these find a place in traditional Kashmiri recipes and medicines prescribed by Hakims in earlier times. Mrs. Nalini Moti Sadhu, the Chef/Curator at Matamaal Restaurants, shoulders the responsibility to present the gold that grows in the Himalayan foothills to the world. These rare mushrooms make perfect for a dish which is revolutionary for every Kashmiri and life changing for every diner at Matamaal Restaurant.
The pristine valley of Kashmir is the living proof of the exchange of culture, cuisine, commodities and even religions amongst the Central Asian countries and eastern countries like China. One such commodity reached the snow-covered streets of Kashmir with the first Islamic ruler of the state – Sultan Sadruddin Shah (Rinchan), who had his religious roots in Kashgar, Turkestan. He brought with him the culture of drinking a salted tea called Noon Chai. The concept of Noon Chai was adapted by the Kashmiri Muslims as a routine – they consumed the tea every morning with baked breads like Kulcha and Taelwor (pictured above). On the other hand, for the Pandits, it was a foreign beverage, which proved to be a symbol of hospitality and luxury. The Pandits also called it Sheer Chai, due to the presence of milk in it. In Pandit households, this tea was enriched with Malai (fresh cream), slivers of almonds and crushed cardamom. It was then served with sweet snacks and freshly-baked breads. Sheer Chai is traditionally made from the Gunpowder tea leaves, which were shaped like a round pellet in order to retain the bold aroma and lightly-smoky flavour for a long time. These rolled tea leaves were kept on a lit Dan (Kashmiri earthen stove) with little water and salt. It was brewed by adding more water gradually, until the reddish-brown extract called tyoth was released. It was later diluted by adding milk or a mix of milk and water. These days Sodium Bi-Carbonate (Baking Soda) is added to achieve the colour, but originally, Phel (salt from Nubra Valley, Ladakh) was used as it naturally composes bi-carbonates and sulphates of Soda with very little chlorides of Sodium. This pink colour and the immaculate aroma of Sheer Chai are the reasons of it’s immortality over the years. Nowadays the pink delight attracts gourmets from all around the world and is cherished by a lot of Non-Kashmiris. During its journey as Atkan Chai from Turkestan, to Qaymak Chai (sweetened) in Afghanistan, Gur Gur Chai in Ladakh and finally to be known as Sheer Chai/Noon Chai in Kashmir, the tea has undergone a lot of alterations in terms of flavouring and preparation. But the health benefits like aiding digestion and stimulating the nervous system remained constant. The most appropriate method of preparation in India is as follows: Ingredients: – Method:
What Is Phone Addiction? Phone addiction is the obsessive use of a smartphone. The behavioral addiction is often dubbed as “nomophobia,” or the fear of being without a mobile device. There are over 3.8 billion smartphone users in the world. Research published by Virgin Mobile discovered that those billions of smartphone users receive 427% more messages and notifications than they did a decade ago. They also send 278% more texts. The rise in phone use seems like a natural necessity for modern life, however, it can also cause concern and negative consequences. The heavy use of these devices has consumers questioning their cellular habits. According to Google Trends, since 2004 searches for “cell phone addiction” have been rising. Designed To Be Addictive Access to a smartphone can make life easier by making information accessible. Still, the convenience comes at a price. The devices are carefully designed to be hard to put down. Through its colors, sounds, and vibrations, the technology purposely keeps its users engaged. According to former Google design ethicist Tristan Harris, features like “pull to refresh” were inspired by slot machines and other casino games. Designers and engineers meticulously develop every aspect of the device to create fanatical users. Negative Effects Of Phone Addiction Chronic phone use is a recently developed form of addiction. The American Psychiatric Association does not officially recognize the condition. Still, it is acknowledged as a behavioral addiction by many medical professionals and researchers worldwide. According to several studies, over time, the devoted use of smartphones can alter and negatively impact an individual much like gambling. Phone addiction may lead to: Chronic phone use can also cause other physical dysfunctions, like GABA (a neurotransmitter in the brain) dysfunction and a loss of grey matter in the brain, which are highly correlated to substance use disorders. GABA Dysfunction Chronic phone overuse is proven to change reward circuits in the brain chemically. One of the primary affected neurotransmitters is gamma-aminobutyric acid (GABA). GABA is an inhibitory neurotransmitter that produces a calming or euphoric effect. It can even control fear and anxiety. The inhibitor plays a significant role in addiction by rewarding substance use and reinforcing addictive behaviors. Research shows that chronic phone use can increase or decrease GABA production. Disturbances to the GABA system are proven to be a warning sign of addiction. In a study by the Radiological Society of North America, heavy phone use was linked to an upsetting ratio of GABA to other neurotransmitters. When the teen test subjects received cognitive behavioral therapy (CBT) for the disorder, their brain chemistry reverted to a non-addicted ratio. Decrease In Grey Matter Grey matter in the brain is connected to the part of the central nervous system responsible for enabling individuals to control movement, memory, and emotions. A recent study scanned participants’ brains with a phone addiction and discovered a change in their brain’s grey matter. According to the researchers, the physical shape and size of their brains resembled that of drug users. Grey matter volume among people addicted to their phones diminished in critical areas, a condition similarly observed in people with a substance use disorder. Suicide It is important to note that there has also been a rise in depression and suicide among teenagers in recent years correlated to phone addiction. Adolescent girls are particularly susceptible to the risk. According to the Centers for Disease Control and Prevention (CDC), between 2010-2015, the suicide rate rose by 65%. At the same time, the rate of severe depression among girls increased by 58%. Many researchers believe the rise in suicides is a direct reflection of the negative effects of phone addiction. Signs And Symptoms Of Phone Addiction There is a fine line between healthy and compulsive mobile use. Depending too heavily on a device can lead to a mobile addiction. A scholarly journal published by the National Library of Medicine reports that 6.3% of the overall population is addicted to their smartphone. The pattern of abuse is greatest among those under 30, with an average of 16% of adolescents addicted. Though chronic phone use is prevalent, how can you distinguish between “normal” phone use and phone addiction? Below are a few ways to discern if someone has signs and symptoms of a phone addiction: It is essential to remember that there is no specific amount of time, frequency, or messages sent that indicates phone addiction. Yet an accumulation of the above warning signs is an indicator of an underlying phone use problem. Phone Addiction Treatment Phone addiction is pervasive. Still, there are ways to combat and treat the disorder. There are specialized addiction treatment centers that can help. Some of these detox centers offer a variety of programs to help their patients kick the digital addiction. Below are a few treatment approaches used by facilities to treat phone addiction: Don’t Let Phone Addiction Win Though smartphones are an excellent resource, they also can be potentially dangerous tools, especially for children and young adults. The extent of issues that arise from excessive phone use is still not completely understood. However, as science continues to link health problems to cell phone use, it is essential to be proactive. If you are worried about yourself or a loved one, there are steps you can take. Do not let a phone consume anyone’s life. Take an empowered step towards recovery, possibly by delineating a short timeframe in which to complete an all-out “phone detox.” If that’s not feasible for you or for the one with the problem, then bring as much awareness to the issue as you can — sometimes, being conscious of our issues and tracking our behavior as best we can is all we can do. If you or a loved one is having difficulty ceasing compulsive phone use, then you may want to consider treatment. Article Credit : https://www.addictioncenter.com/drugs/phone-addiction/
We Kashmiri’s many a times have served our friends / guest with Kehwa which they always relish. Most of them order Kehwa but need help to prepare the same. I took out some time to prepare a video for my friends, and hope this will be helpful for our KP community to share with their friends simply to share with your connects – Click here >>>> How to Prepare a Kashmiri Kehwa Enjoy your kehwa 🙏🏻 EmailContributor : Anita Koul
Hormones are your body’s chemical messengers. Once released by glands into blood stream they act on various organs & tissues to control everything from the way your body functions to how you feel. One group of hormones are nicknamed the “feel-good hormones” because of the happy and sometimes euphoric feelings they produce. What are the four feel good hormones? These are : 1.DOPAMINE 2.SEROTONIN 3.ENDORPHINS 4.OXYTOCIN DOPAMINE :- Often called Happy Hormones. Dopamine results in feeling of well being.It spikes when we experience something pleasurable.Dopamine is most notably involved in helping us feel pleasure as part of brains reward system. Release of Dopamine while performing some of the following activities Sex, Shopping,Smelling cookies, Baking Eating delicious food, Listening music, Dancing, Acting, Exercise etc. Dark side of Dopamine is the intense feeling of reward, when people take drugs, smoking, alcohol consumption which leads to addiction. SEROTONIN:- When you feel happy and all seems right with the world,you are feeling the effects of Serotonin.This hormone is responsible for boosting mood as well as host of other functions.Serotonin acts on different parts of the brain to affect a variety of functions & behaviours including ° Memory ° Fear °The stress response °Digestion °Addiction °Sexuality °Sleep °Breathing °Body temperature LOW LEVEL OF SEROTONIN IS LINKED TO DEPRESSION. It is possible to increase serotonin without taking medicines. Our natural way to increase serotonin is by working out, Exercise, Dancing,Walking, Laughing ENDORPHINS:-THE BRAINS NATURAL PAIN RELIEVER .To increase endorphins , following activities help °Exercise °Acupuncture ° Meditation °Sex °Playing music,Singing, Dancing Laughter ° UV Light -Outdoors in Sunlight OXYTOCIN:- Is a peptide hormone. It plays a role in social bonding, Reproduction, Childbirth Oxytocin is also called as Love hormone because. It is responsible for some of the positive emotions you feel during attraction and sexual desire.Oxytocin is not addictive. EmailContributor : Sudeer Wanchoo
Mental issues too affect our health some of the time -One such is Depression. Good, Bad & Worse : Depression can walk in any day but good thing is it can walk out also after some time with or without medication. It is curable, in any case, with some change in life-style, support from near & dears as well as coaching by professionals. Depression is not something to be depressed about for long. However, the bad thing is that the reasons of depression are so varied, it becomes difficult to prevent its onset. Family problems, may those be health related or financial are not the only set of causes, obscure matters like monotonous routine may also trigger depression. Bad does not end there. Contrary to above, someone who is adhering to a hugely varied routine also has just equivalent chances of going into depression. It all depends on what is perceived by the Brain as stress and how much of it the Brain can cope up with.Coming to the worst part, a disorder named Schizophrenia too may be caused by depression or may manifest depression along with many other symptoms. Though Schizophrenia is widely spread in all spectrum of society, name of one celebrity which comes first to my mind is Parveen Babi. She suffered from it, if some of you are aware of what she went through, it was horrible. The money, the resources, the relations, everything falls short of in majority of cases. The problem is the Brain, which is egotistic. It does not accept that there could be problem with it. And, unless it accepts so, there is hardly any cure. It is self-destructive. This all happens because of Chemical imbalances in Brain. It is a real ‘Chemical लोचा’, a phrase picked from लगे रहो मुन्ना भाई. Is there a course of action? : . an early detection may be the only savior, which, because of Brain’s unwillingness to recognize a problem, rests with family & friends. But that too has pitfalls. Who will dare tell a close friend or relative that Schizophrenia was slowly drawing in? Anyway, how do we recognize it? The most prominent of symptoms is ‘uncalled for suspicion’ or ‘paranoid’. It goes against the normal legal parlance of ‘innocent till proved guilty’. Here the thought is more like others are guilty and are conspiring to put the person some harm. Unnecessary suspicion or distrust is giveaway of this disorder. When people say ‘ शक और वहम का इलाज तो हकीम लुकमान के पास भी नहीं था’, in fact they are referring to this disorder. It is only a starting stage. Without delving into details of severe stages, would like to conclude saying that before severity sets in, if family or friend can show some courage in convincing the person affected to take corrective measures.it may prevent deterioration in quality of life for the person as well as everyone around. EmailContributor : SUDEER WANCHOO
What is Digital Marketing?As the world is getting more and more digitized in every aspect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness , Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous. Why Digital Marketing?While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.Long story short, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing.Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content such as a billboard or print ad. How Does a Business Define Digital Marketing?Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to a business’s online branding assets digital advertising, email marketing, online brochures, and beyond there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketing techniques in a minute. ExamplesSite improvement (SEO)This is the way toward enhancing your site to “rank” higher in web search tool results pages, consequently expanding the measure of natural (or free) traffic your site gets. The channels that profit by SEO incorporate sites, websites, and infographics. There are various approaches to approach SEO so as to produce qualified traffic to your site. These include:On page SEO :This kind of SEO centers around the entirety of the substance that exists “on the page” when taking a gander at a site. By exploring catchphrases for their inquiry volume and purpose (or importance), you can address inquiries for perusers and rank higher on the internet searcher results pages (SERPs) those inquiries produce.Off page SEO :This sort of SEO centers around the entirety of the action that happens “off the page” when hoping to improve your site. “What movement not all alone site could influence my positioning?” You may inquire. The appropriate response is inbound connections, otherwise called backlinks. The quantity of distributers that connect to you, and the relative “authority” of those distributers, influence how exceptionally you rank for the catchphrases you care about. By systems administration with different distributers, composing visitor posts on these sites (and connecting back to your site), and creating outside consideration, you can procure the backlinks you have to move your site up on all the privilege SERPs.Specialized SEO :This kind of SEO centers around the backend of your site, and how your pages are coded. Picture pressure, organized information, and CSS record streamlining are on the whole types of specialized SEO that can expand your site’s stacking speed – a significant positioning element according to web indexes like Google. Content MarketingThis term signifies the creation and advancement of substance resources to produce brand mindfulness, traffic development, lead age, and clients. The channels that can have an influence in your substance advertising methodology include:Blog entries: Writing and distributing articles on an organization blog encourages you show your industry mastery and produces natural quest traffic for your business. This at last gives you more chances to change over site guests into leads for your business group.Digital books and whitepapers: Ebooks, whitepapers, and comparative long-structure content facilitates instruct site guests. It likewise enables you to trade content for a pursuer’s contact data, producing leads for your organization and moving individuals through the purchaser’s voyage.Infographics: Sometimes, pursuers need you to appear, not tell. Infographics are a type of visual substance that enables site guests to envision an idea you need to enable them to learn. Social Media MarketingThis training advances your image and your substance on social media channels to expand brand mindfulness, drive traffic, and produce leads for your business. The directs you can use in social media marketing include:Facebook,Twitter,LinkedIn,Instagram,Snapchat,Pinterest. Pay Per Click (PPC)PPC is a strategy for directing people to your site by paying a distributer each time your promotion is clicked. One of the most widely recognized sorts of PPC is Google Ads, which enables you to pay for top spaces on Google’s web search tool results pages at a cost “per click” of the connections you place. Different channels where you can utilize PPC include:Paid promotions on Facebook: Here, clients can pay to tweak a video, picture post, or slideshow, which Facebook will distribute to the newsfeeds of individuals who coordinate your business’ group of spectatorsTwitter Ads battles: Here, clients can pay to put a progression
Jigyasa Raina, Born & brought in Delhi. She is running an e-commerce clothing brand, J.K. BELLA. Holds degree in Fashion design. Her interests besides designing are in sketching, content creation, music and reading motivational & inspirational books. She speaks her mind openly on issues which need attention of the society as a whole. She is on her journey of self discovery and has enormous zest for life. It was year 2019 when I was becoming aware of my surroundings, my existence & identity. I was in the middle of my soul awakening journey. That was the time when questioning everything I have ever learnt became obvious. Amongst all, there was one phrase that caught my attention & made me think about it over & over again. It was, “Beauty with brains”. It was that time when I kept asking myself, “Why this phrase is even considered as a compliment?” It bothered me that people find it unusual to have intelligence as well as beauty. A large part of our society thinks that way. I find it absolutely illogical & ridiculous. While writing this article, I looked into other writers’ views; many articles were in the favor of phrase but very few wrote against it. But now, awareness is coming to light. “Why people try to connect the two: beauty & brains?Aren’t both the components independent from each other?”The sad part is, not just men but women themselves believe that this combination is rare. If women have both, they consider themselves as unique. A woman gets manipulated by these so called compliments, whereas in reality this is not an appreciation but clearly an insult. Having a potential & capable brain for a human being should be considered as natural. Intelligence has nothing to do with your face whether attractive or not. Don’t let people make you believe that if you are beautiful, you don’t have to use your potential and vice-a-versa. This is 21st century with new perceptions & thinking. We as women can’t let ridiculous narratives define us. Today we have so many examples of women (regardless of their level of beauty) running huge empires & are successful in their respective fields. Let’s think this way: A woman is more than just a beautiful face. She is strong, nurturing, fierce, opinionated, loving, caring, etc. Women should not let these narratives limit their desires/dreams. Let’s be focused on working on our inner self rather than just outer self. Your personality, character, pure heart, clever brain & kind nature makes you a beautiful person not your face. Last but not the least I would like to leave this article on a powerful & positive note. So, REPEAT AFTER ME – LET THE PEOPLE APPRECIATE YOU FOR YOUR HARD WORK.LET THE PEOPLE FALL FOR YOUR CAPABILITIES & POTENTIAL.LET THE WORLD RECOGNISE YOU AS UNSTOPPABLELET THE WORLD LOVE YOU FOR KEEPING YOUR VALUES, STANDARDS & INNOCENCE INTACT.So next time someone tells you, that you are beauty with brains, let them know, “YOU ARE NOT THE PRODUCT OF THEIR PERCEPTION FOR YOU,YOU ARE THE PRODUCT OF YOUR HARD WORK & CONVICTION.”
